Compare Google Keyword Difficulty

No. DataForSEO uses a logarithmic 0–100 difficulty scale. A higher score indicates greater relative difficulty, but doubling a score does not establish double the difficulty. It is neither a percentage chance of ranking nor a prediction for your particular website.

DataForSEO converts submitted keywords to lowercase. Match each score to the returned keyword text instead of assuming the result follows your input order. Do not assume repeated inputs will be deduplicated or that every input will have a returned score.

An absent record or a missing or null score means the value is unavailable in that result; it does not establish zero difficulty. Preserve a reported zero as zero. items_count counts returned records, while total_count counts database results relevant to the request. Neither is search demand or a guarantee of complete coverage for the supplied list.

No. This result does not provide search volume, paid advertising competition or cost per click. Keyword difficulty concerns relative competition for organic top-ten placement. A low score alone does not establish demand, traffic or commercial value.

The result does not provide an observation timestamp for each score. A lookup completion time tells you when the lookup finished, not when the underlying competition was assessed. Do not treat successful delivery as proof that Google results were freshly crawled for this request.