Google Search keyword popularity trends

The highest value across the submitted terms is the common reference. Each term does not independently get a peak of 100, and the values are not normalized to add up to 100. Compare terms within the same response; the indices do not establish absolute demand across separate requests.

This Tool only accepts terms and a location code. The supplier defaults to web (Google Search), from the same day and month in the preceding year through today. Read the actual returned UTC intervals rather than assuming exactly 365 days or a fixed number of weeks. A response receipt time is not the collection time of every underlying observation.

No. Available averages describe relative popularity across the whole returned time range. Neither the series nor the averages count searches, people or visits, and they are not forecasts.

The supplier defines 0 as insufficient data for the term, not proof of no searches. Null or missing values are unavailable. Do not fill them with zero or assume that omitted intervals complete a continuous history.

Supply a supported numeric location code; 2840 is a valid United States example, not a default market. The data is for the country containing the supported location. The required code cannot be omitted for a global result, and the integer range does not make every code valid.